SCHERING PLOUGH ZETIA LAUNCH
A CRITICAL NEW DRUG, A NEW PHARMA CATEGORY, A NEW DIRECTION / TIME SENSITIVE / DISPERSED AUDIENCE / INFORM, ENGAGE AND EXCITE / IMMERSIVE VIDEO TRAINING ACTIVATED ACROSS MULTIPLE LOCALES / MULTIPLE STORIES AND TESTIMONIALS / FEATURED KEY LEADERSHIP AND THE ORIGINAL RESEARCH TEAM / RESULT: MARKET SUCCESS
SHOWDOWN ON A NATIONAL STAGE: THE FORD SHOWROOM SHOWDOWN
NATIONAL FIELD FORCE /
ENGAGING THE COMPANY’S MOST IMPORTANT SALES CHANNEL /
GALVANIZING A DISPERSED AUDIENCE /
A VIRTUAL PORTAL ENGAGING INDIVIDUALS/
CAPTURING THEIR IMAGINATION /
ENCOURAGING SALES ACTIVITY /
RESULT: RECORD PARTICIPATION AND INCREASED WHOLESALES