XPERIENCE
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Launches 2

 
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WEBER LAUNCHES
IN CHINA

 

GRILLING AT HOME ISN'T COMMON IN CHINA / WE HAD TO INTRODUCE, DEMONSTRATE, AND NORMALIZE THE BBQ CONCEPT / XPERIENCE BROUGHT MEDIA, INFLUENCERS AND TASTEMAKERS TOGETHER / TIME TO FIRE UP

 
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67/

INFLUENCERS AND MEDIA

3MM/

PEOPLE REACHED

BAM/

A LAUNCH CHINA WON'T FORGET

 
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LAUNCHING BIG WITH
MICRO-TARGETS

 

THE MARKET FOR LARGE PREMIUM UTILITIES IS SMALL / WE IDENTIFIED PRECISE GEOGRAPHIES, INTERESTS AND INFLUENCERS / CRAFTING IMMERSIVE EXPERIENCES, AMPLIFIED BY SOCIAL / WE MADE A BIG SPLASH WITH LUXURY BUYERS

 
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123%/

REGISTRATION GOAL

2X/

ATTENDANCE GOAL

BIG/

THE KIND OF LAUNCHES WE LOVE