XPERIENCE
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Activations

 
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ELEVATING
THE STADIUM EXPERIENCE

 

ICONIC AT&T STADIUM / MAKE FORD FEEL LARGER THAN LIFE / ENTER THE FORD TOUCHDOWN FOUNTAIN / A TEXAS-SIZED WALL OF FORDS / AND THE BUILT FORD TOUGH MAIN STAGE / LOVED BY MILLIONS OF ADORING FANS

 
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FANS/

HUNDREDS OF THOUSANDS OF HANDRAISERS

LOVE/

MILLIONS OF POSITIVE BRAND IMPRESSIONS

CHEERS/

HOW FANS REACTED

 
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CONNECTING WITH NEW AUDIENCES

 

FORD WANTED MORE FEMALE DRIVERS / XPERIENCE DESIGNED AND DEVELOPED A MINDFUL PARTNERSHIP WITH WANDERLUST / A FULLY IMMERSIVE, MOBILE BRAND EXPERIENCE CAME TO LIFE / NEW CONNECTIONS WERE MADE / AND A 2019 GRAND EX AWARD FOR BEST FESTIVAL ACTIVATION WAS WON

 
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10PTS/

INCREASE PURCHASE CONSIDERATION

30PTS/

INCREASE BRAND FAVORABLE OPINION

GRAND/

2019 GRAND EX AWARD WINNER

 
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CREATING A FAN FAVORITE

 

INDY CAR WANTED A TRAVELLING TOWN SQUARE / ON THE GROUND AT EVERY RACE / WE COLLABORATED WITH 5 DIFFERENT BRANDS / CREATING A COHESIVE EXPERIENCE / DELIVERING THOUSANDS OF FAN ENGAGEMENTS / START YOUR ENGINES

 
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14/

RACES ACROSS US

#1/

ATTENDED VENUE AT EVERY RACE

VROOM/

SURPASSED ALL EVENT METRICS