XPERIENCE
EV Ride & Drive.png

MULTI-BRAND ELECTRIC VEHICLE RIDE & DRIVE PROGRAMS

MULTI-BRAND ELECTRIC VEHICLE RIDE & DRIVE PROGRAMS

Feeling
Is Believing

Consumer decisions are influenced more by experiences than arguments. This is why consumers respond so powerfully when they have the opportunity to drive an electric vehicle. It affects them on a physical level ... as the benefits of EV ownership are obvious while driving:

  • Faster acceleration ... EVs feel faster ... accelerating from 0 to 60 faster than ICE vehicles
  • A quieter ride ... eliminating the revving noises and glugging sound of gas-powered engines
  • Easier to drive ... regenerative braking enables starting and stopping with just one pedal
  • Better performance ... the increased weight of EVs means they hug the road better

Making
The Case

Beyond the superior driving experience ... consumers are also responding positively to the strong financial case for EV adoption:

  • Lower operating costs... EV charging can be 50% less expensive than filling up over time
  • Discounted electricity ... o-peak discounts can lower charging costs even more
  • Charger purchase/installation rebates ... some states/utilities provide significant coverage
  • Purchase rebates ... federal/state/utility rebates available for the EV purchase itself

WE’LL HANDLE
EVERYTHING

Xperience Communications has been executing successful multi-brand consumer driving events for over two decades ... including dynamic EV driving events for the past six years. Collaborating with energy utilities and automotive OEMs ... we are successfully educating and influencing consumers to consider and purchase electric vehicles. This includes a TURN-KEY APPROACH which makes the process easy and efficient for our energy partner clients. Simply put ... we handle everything:

  • Site Surveys / Venue Engagement
  • Vehicle Acquisition And Logistics
  • Experiential Design
  • Event Promotion
  • Pre-Event And On-Site Audience Registration
  • Ride & Drive Event Execution
  • Audience Surveys / Event Metrics Reporting

Moving
The Dial

Multi-brand EV drive experiences are proving to have a significant and measurable impact on consumer attitudes and purchase intentions:


90% of participants respond that they learned a great deal during their experience about the benefits of EVs ... including the EV programs, rebates and rates offered by federal, state and utility provider organizations

49% of participants respond that their next purchase will be an EV