Schering-Plough — Zetia Employee Communication Launch
With the launch of Zetia, a cholesterol-lowering drug, Schering-Plough was entering into a whole new category. Zetia was perceived to be a critical new product—one with the potential to drive revenue and profitability.
In support of the launch, Xperience Communications developed a program designed to educate not only physicians, but also Schering-Plough field representatives and employees.
Meetings were produced simultaneously across the Schering-Plough campus. Xperience delivered all aspects of staging and production, along with a variety of program elements. Those included an executive video, featuring stories of the drug’s development along with testimonials from the company’s president and CEO, the heads of marketing and sales, and key team members of the research team.
