Panasonic – 2011 CES
CHALLENGE
Since 2006, Xperience has partnered with Panasonic on the creation and production of their football-field-and-a- half-long "booth" at the Consumer Electronics Show in Las Vegas. The objective for 2011 was no different.
SOLUTION
Charged with attracting and engaging attendees in a way that vividly brings the Panasonic brand and technology to life, Xperience has developed an innovative approach that's produced the following results:
- Attracts unprecedented audiences of hundreds at each Main Stage presentation
- Consistently garners the highest attendee ratings of any CES presenter
- Results in global media coverage and reviews
Core Capabilities of the Project Include:
- HD video production
- Entertainment creative, talent casting and direction
- Corporate presentation script writing
- Motion graphics design and programming
- Major new technology reveals
OUTCOMES
Since 2006, Xperience has produced a series of spectacular live and virtual events that have included:
- 2006 Is it Real or Is it Virtual? A riveting theatrical event featuring the world's largest plasma wall
- 2007 Living in High Definition, a music video come to life featuring 8 vertical 103" plasmas
- 2008 Beijing 2008, a dynamic virtual musical journey that brought to life the Olympic experience and Panasonic's key role as an official Olympic sponsor
- 2009 Cited as Best Presentation of the Year by leading industry resource, Tech- Em, the Panasonic Broadcast Stage re-invented our approach by immersing the audience in a dynamic "headline news"/talk show experience with live anchors, reports from Japan, the Olympics, and interviews with industry luminaries.
- 2010 Xperience created a state-of-the-art, fully enclosed 3D theatre (including original 3D content featuring top Olympic athletes) designed to showcase the depth and dimension of Panasonic's 3D technology.
- 2011 A newly redesigned booth called for a fresh communication strategy. The response? Four major presentation stages, including a spectacular wall of 75 3D Plasmas and a sand sculpture display that could be viewed in person or via a 3D Plasma (with no discernible difference!); a stellar roster of special live events and interviews, including leaders from the worlds of film, broadcast and technology; extensive video production, including over 40 videos shot onsite and streamed to the web.
