Reckitt Benckiser – 28-city Physician Seminar Series & Suboxone Learning System
Reckitt Benckiser turned to Xperience Communications to support the launch of Suboxone—a paradigm-breaking, anti-opioid drug that allows physicians to treat heroin addiction in their offices.
Because physicians must complete an 8-hour certified medical course before they can receive certification to prescribe the drug, Xperience organized and produced all aspects of a 28-city seminar series to provide the necessary certification. The program included the Suboxone Learning System—a pre-launch learning system consisting of five modules, and designed to educate sales people not only in the efficacy of the drug, but also in the sensitive social and legal implications of addiction and treatment.
