Xperience Communications

CHALLENGE

Every year, Ford invites over 4,000 of its dealers to a crucial meeting to talk about the state of the company and reveal new products. It's Ford's best opportunity to get its dealer network primed and motivated to increase sales and discuss strategies for the year. The challenge was to develop a meeting that didn't just speak to dealers—but actually involved them in a meaningful way.

SOLUTION

From executive speeches, to stage design and execution, Xperience oversaw every element of the show, including:

• 10 executive presentations (fully scripted and designed speaker support with speech coaching provided)
• Product reveals fully realized on stage in dramatic fashion
• Experiential breakouts that focused on key business initiatives and new products
• Videos showcasing new vehicle launches during the show
• Dealer Drive Experience in which dealers test drove new vehicles while having an immersive and informative "One Ford" experience while waiting to drive

OUTCOMES

With a big idea (bringing dealers into the content of the meeting) and an engaging experiential event design, Xperience created a powerful 4-day dealer meeting at the Dearborn Dealer Center.